Verizon Verso

When Verizon set out to brand Verso—their internal AI team driving innovation across the company—the goal was to create a name, identity, and campaign that captured the transformative power of their work. Verso was developed as a name that speaks to forward motion, intelligence, and limitless potential. But naming was just the beginning.  Every campaign touchpoint—from presentations to immersive digital hubs and striking environmental designs—was built to inspire, align, and energize teams around a shared vision for AI-powered transformation. More than just a name or a campaign, Verso became a rallying cry—a symbol of Verizon’s commitment to smarter systems, better experiences, and a future built on innovation.

Role: Creative Direction, Design
Agency: Accenture POD