Under Armour

Inspired by Under Armour's "Unleash Chaos" spirit, our social media campaigns for the NFL, NCAA Basketball, and NCAA Football combined bold illustrations with powerful storytelling. Each post wasn’t just content—it was a rallying cry, capturing the raw energy and cultural pulse of the game. Dynamic visuals and fearless messaging turned key moments into shareable, high-impact stories. Periodically released across Under Armour’s channels, this series inspired athletes and fans alike to rise, disrupt, and "Unleash Chaos".

Role: Creative Direction, Design, Video Production  
Agency: Movement Strategy