Nike x KITH

We curated transformative retail experiences in NYC and LA. Themed "The King's Court," the concept centered around celebrating LeBron James' legacy with the launch of the Nike Kith LeBron 15 sneakers. The venue was meticulously designed to evoke opulence, blending luxury with athletic prowess to reflect LeBron's iconic status. Every detail and aspect of the space—from the immersive displays to the seamless integration of LeBron's narrative—delivered an unforgettable experience.

Role: Creative Direction  |  Agency: Mirror NYC