NANIT

The new brand was meant to help redefine the meaning of modern parenting. By steering away from traditional, softer branding approaches typical of the category, we crafted a distinctive identity that captures Nanit's commitment to innovation and technology. This transformation not only highlights Nanit's advanced solutions but also positions the brand as a leader in making parenting smarter and easier. The strategic design and differentiating messaging come together to help Nanit set a new standard in the industry.

Role: Creative Direction, Design
Direct client engagement