Alcon

The Alcon campaign focused on the intricate collaboration within the eye's complex systems. Each part of the eye functions as a sophisticated unit on its own, but true vision is achieved only when all parts work in unison. We brought this concept to life by introducing AVS, a comprehensive system designed to support seamless functionality across all areas of vision. The campaign employed a bold, modern aesthetic to simplify and showcase Alcon's advanced science, highlighting both precision and connectivity in a way that captured the brand’s innovative spirit and dedication to enhancing vision.

Role: Creative Direction, Design
Agency: R/GA